As a law firm, you’re used to represent others. Do you really need a PR company representing you? In fact, you might. The services provided by an established PR company are usually extensive and can serve you on an as-needed or ongoing basis. If you wish to grow your practice and reinforce your firm’s standing in the community, consider hiring a team of PR specialists.
Here are some of the ways in which they might benefit your law firm:
A PR Company Can Assist Your Firm’s Efforts to Reach out to the Community
Though it may not be practical to host a public event every year, even a one-time event may be well worthwhile for the return-on-investment it offers. By associating your firm’s name and involvement in a community-focused event, it raises the consciousness of your firm and the services that you offer. Giving back to the community in the form of a charity drive, a children’s benefit, or another type of public event is a great way to show your commitment to the residents. In turn, when they need legal services your firm’s name may be foremost in their mind. However, organizing such an event on your own is probably outside the purview and available resources of your support staff. Hiring a PR company to handle everything from the press reviews to placing ads and getting donated air time can go a long way toward making the event preparation and planning a smooth process. Promotion of the event may include radio, television, and newspaper interviews with your firm’s members as arranged by the PR company. These interviews will provide bonus coverage of your firm and can reach a far larger audience than even the number of people who attend the actual event.
A PR Company Can be of Benefit to Your Clients
Situations may arise in which certain clients may benefit from hiring a PR company. For instance, they have entered into troubled public waters and their private, as well as professional reputation, are at stake. A PR company can help them take the high road. And by introducing your client to the PR company that your firm uses to your client, you can feel confident that the job will get done correctly. In addition, you will already have a familiar working relationship with the PR company and so teaming up in support of your client will be a natural extension of that. This can be of great benefit to your client and add to their level of satisfaction about working with your law firm.
A PR Company Can Promote Your Firm When You’re Busy Representing Clients
An example of effective community outreach and increasing brand recognition is the Twitter account of the Law Offices of Kathleen T. Zellner. With over 738,000 followers to date, many are people who first learned of the attorney from the Netflix series Making a Murderer. However, it has been her consistent social media efforts that have helped keep her law firm at the forefront of the public’s eye. A PR company can establish, monitor, and maintain your firm’s social media accounts.
Hiring a PR company offers a number of possible advantages, and the costs to do so may be tax-deductible.
To learn more about how a PR firm can help your organization, contact a PR firm in New York, today.
Thank you to the experts at Goldman McCormick PR for their input on managing PR in medical malpractice.
